Australian fleet management operator Bridj has been appointed as the official fleet operations provider for the Birmingham 2022 Commonwealth Games.
Bridj will be providing a booking and fleet management platform that enables the Birmingham 2022 Fleet Operations team to plan and manage fleet services, as well as driver and passenger apps.
The Games takes place from 28 July-8 August, involving 4,500 athletes from 72 nations and territories competing in 19 different sports.
Over 500 vehicles will be needed during the Games to transport officials, sponsors and operational staff between accommodation, training and competition venues. Using the Bridj app, more than 2,000 passengers will be able to walk up and find a ride at designated load zones and to pre-book travel to and from venues.
Drivers will also be supported by the Bridj Driver app, navigating them in detail to passenger locations and taking into account road closures and temporary loading zones.
“The Operator Portal, provided by Bridj during Games time, encompasses the flexibility, scalability and enhanced user experience needed in the modern world of customer services,” said Pennie Brinsden, head of games systems for Birmingham 2022.
“The platform enables Birmingham 2022 to deliver yet another first in Commonwealth Games history – offering Games Family members a transport booking app for the very first time. This partnership will be another contributing factor towards a fantastic Games experience, for everyone in Birmingham and venues across the West Midlands.”
Bridj have also been appointed for the next two Commonwealth Games, and will be sharing data and insights from one Games to the next.
John Langford-Ely, founder and CEO of Bridj, added: “The transport plan for the Games has a focus on efficiency and sustainability, and that’s exactly what we want to bring to Birmingham. Our aim is to simplify the complex task of delivering transport for the event organisers, operational personnel and volunteers, helping to bring faster, more environmentally friendly and convenient transport services.”
